6th-7th October 2014 Budapest / Hungary


Many thanks to our guests, presenters, partners and volunteers. We think it was great, we just can't wait to continue.

Summary about the conference

Mindspace – act natural

The organisation that involves, transfers, charges, solves, teaches, and plays. Mindspace is organising a conference right about the livable city, and how to address and involve people into actions.

6th October 2014 Smart city conference Urban game

We cannot only talk about the game. We have to play the game. The night before Smart City conference we invite our guests for a 3 hour long game to play at super secret locations which will only be revealed at the very last moment before the start. The players will not only experience what it is like to play but will also find out, by forming small groups of players and locals, what it is like to be a part of everyday life in Budapest. The players will have to solve problems with the help of locals, and play endlessly. Games can function as a method of learning but are also sources of happiness that is why we can make great use of them in every area of life. This method of using games is called gamification but before giving a precise explanation of what it is we would like to invite you to experience it first.

7th October 2014 Smart city conference Conference for a livable city, in the spirit of games

How to playfully motivate residents to make their city more livable? The conference puts emphasis on the methods of gamification and the idea of a livable city (Smart city). We thoroughly cover both subjects and connect them to each other. What makes a city more livable, more lovable more colorful and what motivates residents to form fidgety communities? We would like to get to know and also adapt effective and popular practices, from similar events from foreign cities, which have resulted in motivating the public without having to place billboards around the city.

Who is the conference for? Who we recommend the conference to?

1. For decision-makers:
We welcome participants who are interested in what makes a city more livable, more sustainable, more loveable, more colorful, and are either from municipalities of Budapest or from municipalities of other cities.

2. For representatives of the business sector:
Gamification is a tool that contributes to the development of companies, helps maximizing the use of human resources, and strengthens a company’s image, both within and outside the company.

3. For NGO’s:
There is no other sector where involvement, proactivity and long-term ambition are as important as in the case of non- profit organizations. At the conference we will present the most outstanding foreign examples.

4. For students:
There are only few as colorful and exciting conferences as this one in which students can participate in.  But as we all know first impressions are really important. That is why we think it is worth getting your first impression on this conference with us.

5. For Budapest residents:
Who care about their environment, who feel as a part of the city and who wish to feel the beat of the wonderful city: Budapest. And of course, the ones who are curious about what makes a city livable and what does not.

Price of the ticket is 3000 HUF. The registration only becomes valid after transfering this amount



6th of October 2014


18.00-22.00 Urban game in the city


7th of October 2014

Presentations are in Hungarian and English, interpretation is provided.

9.30-10.00 Registration

10.00-10.30 Opening

10.30-11.45 Background of gamification
10.30-11.05 Viktor Bedő
11.05-11.25 Richard Fromann
11.25-11.45 Holger Prang

11.45-12.15 Introduction of grassroots projects in Budapest
11.45-11.50 Climate Embassy Association
11.50-11.55 Kamermayer Association
11.55-12.00 Halastó Cultural Association
12.00-12.05 Kultúraktív Association
12.05-12.10 90 decibel Project
12.10-12.15 Cycling City

12.15-13.25 Playful break

13.25-15.30 International best practices
13.25-13.50 Ania Pilipenko&Melanie Fliszar
13.50-14.10 Gilly Karjevsky
14.10-14.30 Gabor Bindics
14.30-14.50 Ruth Zaragoza

14.50-15.10 Malgorzata Bartyna-Zielinska
15.10-15.30 Vitek Jezek

15.30-16.00 Break

16.00-17.30 Methods of motivation
16.00-16.05 Dr. Philip Zimbardo - video message
16.05-16.20 Gabor Orosz
16.20-16.40 Tibor Prievara
16.40-17.00 Adam Kobrizsa
17.00-17.30 Arpad Toth

17.30-18.00 Break

18.00-20.00 Smart City lab by Design Terminal

20.00-22.00 Networking reception with Mr Goju

22.00-02.00 Afterparty with Mr Goju at Toldi Klub

Dr. Viktor Bedö
Tacit Dimension, Berlin

Dr. Viktor Bedö is founder of Tacit Dimension, a game design lab for urban innovation, lecturer at the School for Design Thinking at HPI Potsdam, and freelance innovation coach.


Over ten years of his work in academic research, arts and innovation has affiliated him with institutions including the Institute for Philosophical Research of the Hungarian Academy of Sciences, Berlin Brandenburg Academy of Sciences in the research project 'World as Image', Olafur Eliasson's Institut für Raumexperimente, the School for Design Thinking at HPI.

2010 he was awarded a PhD in Philosophy from the Humboldt University Berlin and the University of Pécs. He co-founded the urban game collective Invisible Playground with which he toured international art Festivals like Hide&Seek Weekender (UK), Metropolis (DK), Oerol (NL), Placcc (HUN) among others. Beginning of 2014 he left Invisible Playground to start his new enterprise Tacit Dimension.

Gilly Karjevsky
72 Hour Urban Action, Tel Aviv-Jaffa

Gilly Karjevsky is an independent curator and cultural planner. She holds an MA in Narrative Environments from Central Saint Martins College. Co-director of '72 Hour Urban Action'.


72 Hour Urban Action is an international real-time architecture competition since 2010, with most recent projects in Germany, Denmark, Italy and Turkey.

Curator at CAiR - Program for artists residencies in municipal departments. Member of the international artistic committee at 'ArtCube' artists residencies in Jerusalem. Associate Curator in 'Province - Visitor Centre' research project and exhibition on the notion of the public domain in Tel-Aviv in 2012. Lectures on Art and Urbanism in Israel and abroad.

Her work is project-based, cross-disciplinary and collaborative. Such projects which test artistic media in public institutions and public space and promote integration of artists into processes of urban design and urban planning.

Melanie Fliszar
Holzmarkt cooperative, Berlin

Melanie Fliszar (1982) is all-round administration officer of the Holzmarkt project. She was born in Munich and moved to Berlin in 2007. Experienced in office and bank management she has already been the "controlling eye" in the Bar 25. In the new Club Kater Blau you can find her at the door as a weekend concierge.

Ania Pilipenko
Holzmarkt cooperative, Berlin

Ania Pilipenko (1984) is a founding member of Holzmarkt project and since 2013 chairman of its Genossenschaft für urbane Kreativität (GuK) (Cooperative for urban creativity).


GuK is a cooperative founded by the Holzmarkt Collective to organise and to finance the realisation of the Holzmarkt village.

Ania was born in Russia, where she studied law before moving to Berlin in 2006, where she graduated in Masters of Arts in Cultural administration.

In June 2014 Ania Pilipenko became a jury member of the Berlin Senat for sponsoring independent theatre and performing artists.

Tibor Prievara
high school teacher, Budapest

Tibor is a high school teacher, EduBlogger and ICT enthusiast. He started an experiment nearly three years ago, with the primary objective of introducing the 21st century learning design in a formal educational context (in secondary education). 


Yet another important feature of the experiment was the systematic application of the principles of gamification to enhance student performance, provide learners with a more flexible system better suited to meet the needs of different learning styles and targets.

Furthermore, by catering for the needs of the individual students, learning outcomes and motivation soared, resulting in achievement students themselves thought they were incapable of. This, He believes, is mostly due to the reduction of debilitating stress, the induction of facilitating anxiety and the active involvement of students in their learning.

His presentation will be a summary of the practical findings and experiences of the past three years introducing one possible way to modernize education on the smallest scale imaginable – the level of the individual.

Ruth Zaragoza
Desayuno con Viandantes, Valencia

Desayuno con Viandantes is a group of persons with the common interest about the use of the public space.


Their main concerns about public spaces are the implication of the people to share experiences (urban, scenic, artistic, political and gastronomic) with his/her surroundings and the activation of relations that facilitate the contact with distinct social authors.

The group is formed by Boris Strzelczyk (Architect), David Estal (Architect), Jose Belenguer (Visual Artist), Manuel Ibarra (His works), Mariví Martín (Cooker), Mi-chael Filez (Visual Artist), Raül Yago (Architect), Sandra Sancho (Cultural Agent) and Ruth Zaragoza (Visual artist).

From the first Desayuno celebrated on 22 November 2008 to the last to date, on november 2013, have been realised 44 breakfast in squares, crosses, bridges, templetes, descampados, roundabouts, so much of the centre as of the perip-hery, in distinct neighbourhoods and with distinct collaborations, with other ci-tizen agents.

Richárd Fromann
GamefulLiving Research Center, Budapest

Richard Fromann is a sociologist, researcher of online games and a PhD candidate at the Doctoral School of Sociology in Loránd Eötvös University, Hungary.


His doctoral thesis investigates the „Gamification” phenomena and its possible implementations into education, workflow and into everyday life. His annual research – involving both online and offline gamers – has been the biggest game-related poll in Hungary since 2011; his findings and research goals can be found on www.jatekkutatas.hu and on www.facebook.com/jatekkutatas.

In 2014, he established the GamefulLiving Research Center, Hungary’s first – and by far, only - institution dedicated to researching, developing and educating Gamification principles and solutions, as well as to popularizing the importance, significance and benefits of games and game mechanisms. The institution consists of enthusiastic psychologists, sociologists, economists, antropologists, futurists and educators, whose main goal is to collect, integrate and to interpret contemporary gamification researches, thus forming a gamification knowledge center to all who is interested in gameful living.

Holger Prang
Interaction Designer, Berlin

Holger Prang graduated 2009 from TU Ilmenau with an engineering degree in Mediatechnology and is now working for the Chora city & energy, Chair for Sustainable Planning and Urban Design with Prof. Bunschoten at the TU Berlin.


As interaction designer he is mainly involved in the development of the Urban Gallery and the BrainBox. The Urban Gallery is a methodology, which enables stakeholders to meet and cooperate, but it is also a management tool for the knowledge and experience gained. The BrainBox is a physical prototype of a performance space, where people can experience the dynamics of the different systems in a more haptic and physical way and interact spatially with them. 

Chora is focusing its research on the emerging phenomena of the Conscious City. With the immersion in the global space of flows created by the so-called Big Data, it becomes possible to make a city more reactive. New technologies enable the architect to build cities that are aware of their own processes.

Gábor Orosz
Heroes Square, Budapest

Gabor Orosz, PhD is a social psychologist. He teaches at Eötvös Lórand University and works at the Institute of Cognitive Neuroscience and Psychology in the Hungarian Academy of Sciences.


Gabor carried out research in the field of constructive and destructive competition, academic cheating, social representations, time perspective, and teacher enthusiasm. 

Dr. Philip Zimbardo (video message)
Heroes Square, San Francisco

The scientific background of the Heroes Square initiative is provided by the Heroic Imagination Project (HIP). Headquartered in San Francisco, California, HIP was founded by Dr. Philip Zimbardo.


Professor Zimbardo was born in 1933 in New York. He graduated from Brooklyn College with three majors in psychology, sociology and anthropology. Then, at the University of Yale, where he had Neal E. Miller as his consultant, he received his Ph.D in psychology. He was teaching at Yale, at the University of New York, and later at Columbia University as well. He joined the faculty of psychology at Stanford University in 1968.

Professor Zimbardo send a special video message only for the participants of the conference.

Malgorzata Bartyna-Zielinska
Wroclaw Development Office, Wroclaw

Malgorzata Bartyna-Zielinska is an urban planner, working for Wroclaw Development Office, at Wroclaw Municipality, since 2006. She is an active member of the Society of Polish Town Planners, committed to the organizational and associational activity.


As an urban planner she specializes in local plans for the Old Town area. She is interested in the smart city concept, analyzing how smart Wroclaw city really is.

Ádám Kobrizsa
Mindspace, Budapest

Adam Kobrizsa is one of the founders of Mindspace Nonprofit Ltd, which works with 12 experts in the fields of smart city and non-formal education. He is one of the owners of Lumen Cafe and Bar which is an important cultural hub in Budapest.


He graduated as civil engineer and studied sociology, worked in the field of water management on regional-governmental level, worked for Hungarian Cyclists's Club and MOME line and now in his own companies. 

Their most important projects are the "Smart City Budapest" initiative, the "Danube Flow - Danube Calling!" and the "Budapest in 100 words". He is really interested in cultural urban development and practical networking operation.

Bindics Gábor
Aliancia Stará tržnica, Bratislava

Gábor is the founder of the Cultural Center Dunaj, the Švihaj Šuhaj cyklokuriér service as well as of the Aliancia Stará tržnica, which connects 11 professionals from different fields and is the biggest urban cultural project of Bratislava so far.


Likewise he co-founded an initiative that provides employment opportunities in the Gemer region by analyzing and utilizing its own cultural heritage and hence enhancing the populations' motivation towards this employment. This is how Kutika, the fashion brand inspired by Roma and Gemer tradition, was created.

It is based on a technological methodology that brings together professionals from the Visegrad countries with Scandinavian and German consultants, who in a collaborative manner and by the diversification of trades give multidisciplinary answers to yet unanswered questions - be it urbanist, social or economic questions.

He also worked at the National Gallery in London and created a cinema in Paris.

Vitek Jezek
Desir, Prague

Vitek Jezek (26) is a founder of a new, Czech bike sharing system - Rekola.cz and a digital nomad, who travels south once a year to avoid cold winters in Prague. He works with a group called Desir, with whom he plans and executes urban activities.


Desir (an acronym for "children of the suburb prank") is a crew of people organizing prank activities and games in Prague, particularly for the secondary school and college students. Desir's desire is to use typical urban elements for the benefit of playful individuals among us. Furthermore, Desir recognizes that in contrast to the stubborn nature, the city is a living organism that never stops developing and changing. Crowds of people, queues, traffic jams, public transport and its passengers..., in other words, the inimitable atmosphere of the city - an ideal place for games and fun.

Among other, he is a long distance cyclist with an interesting track record of trips from Prague to Paris, Istanbul, Copenhagen and more. As Vitek says, "this helps him to explore new cultures and ideas and to find inspiration which is usually all around us but we just need to see it".

Árpád Tóth
conductor, Budapest

Árpád is a professional choral conductor and music educator, who truly believes in the magic of singing together.


He organises several alternative singing events across Budapest: with his community choir they had concerts in carparking of the biggest department store of the city, they sang on the new metro line of Budapest, and recently organise flashmobs on public places. With his community choir CSIIIKSZERDA they organise maybe the most exotic choir festival of Hungary, the Night of Choirs, where during one night every streets and squares become concerthalls in the so called 'Palace District'.

Bálint Jaskó (moderator)
actor, Budapest

Bálint acted in the Studio of Új Színház for two years after his graduation. In 2007 he joined to KOMA drama group, that was established in those days. They worked together for 7 years.


At KOMA they created several plays until 2011, the year when they moved to the 15th district of Budapest and started to work as a community theatre. Bálint has been working as a freelancer since 2014.

Over the years, he’s become more and more interested in theatre education. Currently besides acting in classical and independent theatres, he also takes part in theatre educational performances. He is bound up in bringing the audience together in the theatre, just like anywhere else in life.





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In partnership with Budapest Design Week 2014

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Maximum participants for Urban game event is 100 people.
Maximum participants for Conference event is 220 people.

Price of the ticket: 3000 HUF

The registration only becomes valid after the transfer of HUF 3000 to the account of Mindspace Nonprofit Kft. (nr: 16200010-00207276, SWIFT (BIC): HBWEHUHB)